Marie is a highly skilled qualitative and quantitative researcher. Clients are routinely impressed not only with her skill in designing and conducting research studies, but also by her ability to identify key issues, and to use research to help in their resolution.
Marie has over five years of consulting experience and has been sought out for her expertise in marketing research, healthcare management, and strategy. Past projects have included strategic market assessments, online product / service development and evaluation, customer satisfaction and loyalty research, as well as performance measurement and benchmarking. She has worked with clients from government, non-profit and private sector organizations.
Marie has an MBA from the Schulich School of Business, a Masters in Psychology from York University and a BSc (Honours) from the University of Toronto. This unique combination of degrees gives Marie a competitive advantage. She uses her scientific knowledge of the brain and psychological concepts to gain insight into the field of marketing, provide creative and sustainable solutions from a business perspective, as well as use evidence-based decision making and analysis given her solid background in research and methodologies. For example, Marie has experience designing research tools for use in conjoint design studies, online surveys, focus group moderation, usability testing, and semi-structured interviews. In addition, she is skilled at interpreting statistical data analyses using software such as SPSS.
Marie has developed and taught courses in Marketing Research, Statistics, Management Skills and Organizational Behaviour at the Ted Rogers School of Business and York University. She is a highly rated instructor who is known for teaching complex topics and translating them into easy to understand language tailored to her audience's needs. She is also a member of the Marketing Research Intelligence Association and has published her work in scientific journals.